Looking at sustainability from an NGO point of view means that a nonprofit is able to sustain itself over the long term, perpetuating its ability to fulfill its mission. When it comes to NGOs most donors are concerned whether a project will maintain its continuity and consequently its flow of funds. That is why it is considered a challenge for an NGO to ensure a steady flow of funding, in order to make sure that its projects or programs remain active. Therefore, integrating sustainability principles in an NGO’s ongoing projects can be an effective way to ensure long term impact and maintain its activities among target populations over an extended period of time. This means that a Sustainability/CSR Report is a crucial for these organizations’ success and plays an enormous role towards the achievement of their purposes.
Non-Governmental Organizations (NGOs) around the world are making a significant progress in providing effective, high-quality projects, programs and services. NGOs are developing programs that promote healthy behaviors not only within their operations but also in the outside world. A sustainable NGO for example, consists of trained and motivated employees who are adequately compensated. Strong NGOs become important members of their communities and contribute to a wealthier society. Some NGOs have such influence that can cooperate with state authorities with the aim of meeting their needs in both health and civil issues.
Sustainable NGOs invest in developing and maintaining strong personal relationships with their key stakeholders particularly their donors, supporters, volunteers and of course employees. They also have sufficient internal capacity to assess and manage the risks associated with funding and financial resources on a regular basis. Therefore, it is key for them to invest in a Sustainability/CSR Report to ensure a steady flow of funds and generate revenue for maintaining and continuing the organizations work. A Sustainability/CSR Report will also demonstrate that they remain sustainable, in order to continue the organizations projects and programs in the absence of donor support or after the initial/primary grant expires. That is why it is crucial for NGOs to explore the benefits of a Sustainability/CSR Report that will attract more funds so that they continue their work.
The evidence suggested that such positive personal relations enabled effective decision making, facilitated accountability and, above all, built trust between the employees and their employers. The study also identifies the importance of building strong relationships with external stakeholders.
In conclusion, we can observe that sustainability in NGOs is an ongoing process, rather than an end itself. It is a process that involves the interaction between different strategic, organisational, programmatic, social and financial elements towards a common goal, which ultimately leads to the NGOs’ viability and prosperity.